Digital expertise.
A business owner’s perspective.
I’m Hanna Domrachova, an independent digital and e-commerce specialist based in Vienna. My experience combines building my own online business with hands-on work on websites, online stores, content and everyday operations.
I bring a practical understanding of how a business works — from the customer experience to the processes behind it.
Based in Vienna · Originally from Dnipro, Ukraine
What I bring to a team.
Websites and online stores
Website setup, content updates, layout improvements and practical troubleshooting.
SEO, content and analytics
Product descriptions, page structure, search visibility and website analytics.
Operations and AI tools
Product catalogues, marketplace listings, spreadsheets, team processes and AI-assisted content.
From building a business
to supporting others.
Vienna, Austria
Independent Digital and E-commerce Specialist
Practical website, e-commerce and content support for businesses.
- Build and improve WordPress and OpenCart websites, including structure, content and functionality.
- Support online stores with payments, checkout improvements and product information.
- Improve SEO content and use website analytics to identify areas for improvement.
- Create product visuals and marketing content with AI tools and professional editing.
Selected project: BauernBogen — OpenCart store improvements, payment integrations, analytics and SEO.
Austria
E-commerce Content Manager
Hands-on support for a WooCommerce store and digital communication for a natural products brand.
- Maintained product listings, descriptions, visuals and catalogue information.
- Updated website layouts and resolved display and formatting issues.
- Worked on payment functionality and practical improvements to the online store.
- Created product visuals and Instagram content for product communication.
Ukraine
Business Advisor
After stepping back from active day-to-day management, I continue to support my business in an advisory capacity.
- Advise on e-commerce development, product presentation and SEO priorities.
- Provide guidance on processes and digital improvements when needed.
Dnipro, Ukraine
Founder and Business Owner
Built and actively managed an online retail business, combining commercial, operational and digital responsibilities.
- Developed online stores and managed product catalogues, content, SEO and marketplace listings.
- Worked with suppliers in China and Europe on sourcing, packaging and logistics.
- Organized warehouse operations, order handling and everyday business processes.
- Recruited, trained and coordinated a team, including warehouse, customer service and content roles.
- Created workflows and delegated responsibilities to support independent day-to-day operations.
Dnipro, Ukraine
Executive Assistant
Supported daily operations, communication and event coordination.
- Organized English Club meetings and school events, coordinating staff, students and teachers.
- Assisted international teachers with onboarding and prepared promotional materials and newsletters.
A technical foundation.
Continuous learning.
University education
Master’s Degree in Geo-Information Systems and Technologies
National Mining University, Dnipro, Ukraine
Now Dnipro University of Technology
Graduated with distinction. Technical studies included GIS, databases and spatial data.
Bachelor’s Degree in Geo-Information Systems
National Mining University, Dnipro, Ukraine
Now Dnipro University of Technology
Additional training
AI Creator 19 / AI for Instagram
Alpi — Artificial Intelligence Courses
Digital Marketing and Social Media
Online courses covering Instagram strategy, Google Analytics, advertising setup and SEO.
Languages.
- UkrainianNative
- RussianNative
- EnglishB2
- GermanA2–B1 · Active learning
Structured, curious and practical.
I combine creative thinking with a structured approach: clarify the task, organize the work and pay attention to the details.
Building my own business taught me to take responsibility, coordinate people and solve everyday problems. I’m comfortable learning new tools independently and sharing what I know with a team.
I value clear communication, thoughtful collaboration and work that makes a useful difference.
From Dnipro
to Vienna.
I’m originally from Ukraine and moved to Vienna in 2022. My technical education and experience running a business have shaped how I approach digital work: with curiosity, analytical thinking and a focus on practical outcomes.
I continue to learn German and explore new technologies. I enjoy working with people, sharing knowledge and finding ways to make everyday work clearer and easier.
Have a role or project in mind?
I’d be happy to discuss how my experience could support your team or business.